WebBeds Announces Strategic Partnership with the Accor Leisure Partner Platform (ALPP).

WebBeds, the global marketplace providing accommodation and ground product distribution services to the travel industry, has established a direct connection to Accor’s Leisure Partner Platform (ALPP), a cutting-edge technology developed by Gekko Tech.

This innovative technology provides direct, real-time integration to rates, promotions, and availability across Accor’s global properties.

The connection to the Accor Leisure Partner Platform (ALPP) significantly enhances the ability of WebBeds’ global client base of 50,000+ travel trade buyers to access thousands of hotels across the Accor network, which spans more than 110 countries. The Accor brand portfolio, which counts more than 45+ hospitality brands, includes internationally recognized offerings such as Raffles, Fairmont, Sofitel, Pullman, Swissôtel, Novotel, Mercure, and ibis as well as brands under Ennismore including 21c Museum Hotels, Hyde, SLS, and SO/.

“This partnership with Accor underscores our commitment to providing hotels in the Accor portfolio with the best possible distribution solutions and connection to our global client base,” said Anders Kjong, President – Europe at WebBeds. “By leveraging Accor’s global inventory and dynamic rates we are enhancing the value we provide to our global network of clients that include travel agents, tour operators, and other travel distributors.”

Key benefits of the ALPP integration for WebBeds’ clients:

• Direct, real-time connectivity: Increased access to a broader range of Accor’s hotel inventory across key leisure destinations worldwide.
• Dynamically distributed rates and promotional offers: hotels can create dynamic promotions on top of the WebBeds connected rates
• Seamless booking capabilities: Real-time availability and competitive pricing within the WebBeds platform.

“We are proud to continue the roll-out of this ground-breaking solution and to collaborate with Accor and WebBeds” said Fabrice Perdoncini, CEO of Gekko Tech. “ALPP represents the future of Accor hotel distribution, thanks to a more efficient, transparent, and dynamic solution for their exclusive partners, while enhancing their control over distribution and pricing.”

This integration not only improves the booking experience for WebBeds customers but also enables Accor properties to seamlessly access WebBeds’ global distribution network of 50,000+ travel trade buyers, whilst retaining control of their distribution strategy.