WebBeds to acquire Romanian B2B travel wholesaler Tale Travel

WebBeds, the global marketplace providing accommodation and ground product distribution services to the travel industry, today announced that it has signed an agreement to acquire Tale Travel SRL, a B2B travel wholesaler headquartered in Constanța, Romania.

Founded in 2016 by Sabin Tarsoaga and Costin Leolea, Tale Travel distributes hotel accommodation to 860 travel agencies and tour operators in 45 source markets including Romania, Greece, Moldova, Bulgaria, and Albania through its retail platform, API connectivity and white-label solutions. The business is one of the leading B2B accommodation providers in Eastern Europe and has grown at 25% over the last year on the strength of locally based sales teams with long-standing agency relationships.

The acquisition brings together Tale Travel’s customer base and commercial team with WebBeds’ inventory of more than 500,000 hotels worldwide, including over 95,000 directly contracted properties. Tale Travel’s customers will gain access to WebBeds’ global accommodation content, while WebBeds strengthens its presence in a region where locally led distribution matters.

Sabin Târșoagă and Costin Leolea will take on wider roles within WebBeds following completion, with Sabin leading WebBeds’ Eastern European business alongside Tale Travel, which will keep operating from Constanța with its existing team.

Anders Kjong, President, WebBeds Europe, said: “Eastern Europe is a market where agencies buy from people they know and trust, and Tale Travel has built their business on a platform with integrity at its core. Sabin, Costin and their team have grown a loyal customer base across the region on service and relationships. Bringing them together with WebBeds’ global inventory gives their customers more choice and gives us the local presence we have wanted in these markets.”

Sabin Târșoagă, Co-Founder and CEO, Tale Travel, said: “TaleTravel was established 10 years ago to fill in a gap in the market for our customers - to provide better support, reliability and competitiveness. Joining WebBeds will help take us to the next level in terms of delivering value for our customers and growing our business. Access to more content, expert knowledge and the resources of a leading global marketplace will help us expand our team. Costin and I are excited for the future and the new opportunities that will benefit both existing partners and new partners we look forward to working with.”

Completion is subject to regulatory approval, and other customary conditions, and is expected in Q1 2027.

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