German Cueva.

Germán Cueva is an accomplished global leader with deep experience in strategy, transformation, M&A, and travel operations. Over the course of his career, he has held senior roles across some of the world’s most respected consulting and travel organizations, shaping large‑scale change programs and advising industry leaders on growth, innovation, and operational excellence.

His background includes serving as a Partner at PwC, where he led the Strategy Practice and held CFO and COO roles within the Spanish firm. Prior to that, he was a Junior Partner at BCG, guiding major companies through strategic growth initiatives. Germán also led M&A and Transformation at HBG, driving significant organizational evolution and performance improvement.

He holds an MBA from Columbia University and a degree in Electronic Engineering, a combination that brings together analytical rigor, commercial insight, and strategic foresight.

As Senior Vice President, Structured Partnerships at WebBeds, Germán leads the development of next‑generation contracting and partnership models. Working closely with the senior leadership team, he is redefining how WebBeds collaborates across the global travel ecosystem. His work centres on creating partnership structures that deliver stronger value creation, more efficient commercial engagement, and enhanced outcomes for both suppliers and clients. Through innovative models and deeper strategic alignment, Germán plays a key role in strengthening WebBeds’ partner ecosystem and supporting the company’s next phase of growth.