Elina Boncheva.

Elina Boncheva began her career at Barclays Capital before earning her MBA from Columbia Business School. She joined WebBeds over a decade ago and built her track record on the European leadership team, leading strategy, business intelligence, and innovation across one of WebBeds' largest regions before being appointed to her current global role.

As SVP Strategy, Elina helps define WebBeds' long-term vision and strategic priorities. She is also a senior voice in WebBeds' corporate development and M&A agenda, having contributed to target identification, commercial diligence, and strategic evaluation across transactions, drawing on a detailed understanding of the global B2B travel landscape and the company's competitive positioning. Alongside this, she leads WebBeds' global Business Intelligence function, ensuring data and insight inform decisions across the marketplace.

Elina is known for building structured frameworks that turn complex data into action and for the cross-functional partnerships that translate strategy into results. Her career has taken her from New York to Tokyo to Palma de Mallorca, giving her a multi-market perspective on customer behaviour, supply dynamics, and organisational change in the global travel industry.

Based in London, Elina is a Fellow of the Royal Geographical Society and serves on the Board of CBS Alumni London.