Elina Boncheva.

Elina Boncheva began her career at Barclays Capital before earning her MBA from Columbia Business School, building a strong foundation in analytical thinking, financial acumen, and strategic problem‑solving. She joined WebBeds shortly thereafter, spending nine years leading strategy, business intelligence, and innovation initiatives for the European market. Her work during this period helped shape commercial direction, strengthen decision‑making frameworks, and introduce new approaches to growth and performance management.

With a strategic mindset and a highly analytical approach, Elina excels at building structured frameworks, translating complex data into actionable insights, and fostering strong cross‑functional relationships to drive results. Her adaptability and cross‑cultural fluency have been demonstrated through roles in New York, Tokyo, and Palma de Mallorca, giving her a global perspective on customer behaviour, market dynamics, and organisational transformation.

In her current role as SVP Strategy, Elina helps define WebBeds’ long‑term vision and strategic priorities while leading the company’s global Business Intelligence function. She focuses on aligning teams around clear strategic goals, strengthening the organisation’s data capabilities, and ensuring insights translate into meaningful commercial and operational outcomes. Based in London, she is a Fellow of the Royal Geographical Society and serves on the Board of CBS Alumni London, reflecting her commitment to continuous learning and global engagement.