WebBeds, the world’s second largest and fastest growing B2B accommodation provider has appointed Lola Diaz as Sales Director for Key European Accounts.

A well-known and highly regarded travel trade professional, Lola has over 15 years’ experience in the industry, joining from GTA where she headed up the sales department for the Iberian, German and Latin American markets.

Reporting to Anders Kong, (CCO of WebBeds in Europe), Lola will assume commercial responsibility for a portfolio of WebBeds key customer accounts and will be based on the road and between the company’s London and Palma offices.

Of the appointment, Anders says “We are delighted to welcome Lola to WebBeds. Her experience in successfully developing and nurturing key partner relationships along with her commercial acumen will play a key part in helping our clients reach their potential with WebBeds.”

Lola adds “In the short time that I’ve been here, I’ve seen that all the ingredients are in place for me to help WebBeds continue its impressive growth story. We have a comprehensive and ever broadening product offering, a strong focus on customer experience and a real desire to drive growth through significant investment in people and technology. I’m really looking forward to embarking on this journey with a high profile portfolio of prestigious clients.”

News of Lola’s appointment follows the week after WebBeds announced the successful acquisition of UAE based, B2B accommodation provider, Destinations of the World.

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